Dieux du Stade - Making of Calendar 2004

Dieux du stade: Le making of du calendrier 20042003

2h 20m
November 1, 2003

Overview

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.

Details

Status: Released
Release date: November 1, 2003
Original language: English
Spoken languages: French
Cast: Benoît August,David Auradou,Jérémie Ballais,Mathieu Blin,Daniel Browne,James Carroll,Frédéric Cermeno,Vincent Clerc,Jildaz Colleaux,Romain Collinetand 35 more
Budget: Not recorded
Revenue: Not recorded
IMDb: View on IMDb