The Persuaders

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Documentary

Overview

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

Keywords

woman director
advertising
marketing
public relations
editorial

Details

Status: Released
Release date: November 9, 2004
Original language: English
Spoken languages: English
Cast: Richard Ford,Richard Frank,Bob Garfield,Linda Eatherton,Stuart Ewen,Scott Donaton,Douglas Atkins
Director: Barak Goodman,Rachel Dretzin
Writer: Barak Goodman,Douglas Rushkoff
Budget: Not recorded
Revenue: Not recorded
Homepage: Official site
IMDb: tt0438320