Why Jaws and Barbie were such blockbusters

Overview

"She’s Barbie. He’s just Jaws. "The summer of 2023 was the summer of Barbie. Everywhere you looked there was marketing — posters, ads, trailers. There were Barbie cafe’s, Barbie progressive commercials, everyone was wearing pink! It was a delightful wave of cinematic energy. "But it was also completely overwhelming. At times it felt inescapable. "Barbie’s marketing felt different. And in some ways it was — but it owes a lot to the blockbusters that came before."

Details

Status

Released

Release date

September 28, 2023

Original language

English

Countries

United States of America

Production

VOX

Budget

Not recorded

Revenue

Not recorded