The Secret of Selling the Negro

Overview

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

Details

Status

Released

Release date

July 4, 1954

Original language

English

Spoken languages

English

Countries

United States of America

Production

Johnson Publishing,Sarra

Cast

Robert Trout

Director

Wayne A Langston

Writer

Helen A. Krupka

Producer

Joseph G. Betzer,Harry W. Lange

Budget

Not recorded

Revenue

Not recorded

IMDb

tt7787192