Design

Overview

This film was made by Bass' company as a presentation to AT&T executives. It would have extended to be shown to the public, but a number of his ideas in the film were not ultimately adopted, like his phone booth designs, and men's and women's uniforms. But a great many of the design were adopted—including, most memorably, the telephone vans and hardhat designs of the 1970s. Bass designed down to the details, showcasing in this film a myriad of ideas, like Yellow Pages book designs, cufflinks for executives, and flags. (AT&T Archives)

Details

Status

Released

Release date

January 1, 1969

Original language

English

Spoken languages

english

Countries

United States of America

Production

Saul Bass Films

Budget

Not recorded

Revenue

Not recorded

Homepage

Official site