The Final Copy of Ilon Specht

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Documentary

Overview

The Final Copy of Ilon Sprecht is an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever.

Details

Status: Released
Release date: June 10, 2024
Original language: English
Production: Breakwater Studios,Traverse32
Director: Ben Proudfoot
Producer: Rachel Greenwald,Ben Proudfoot,Brendan Gaul
Budget: Not recorded
Revenue: Not recorded
IMDb: tt32490751