IKEA: How Do They Really Do It?

Overview

Industry insiders, retail experts and former employees reveal the secrets of the the world's biggest furniture seller, IKEA: the tricks they use to get customers to spend, and how the massive maze-like warehouses are designed to keep people there for hours.

Details

Status

Released

Release date

October 16, 2022

Original language

English

Director

Steven Prior

Producer

Harriet Scott,Ben Algar

Budget

Not recorded

Revenue

Not recorded

IMDb

tt25395482