Gucci Valigeria

Overview

It is exactly on the cusp between what is and what isn’t that the story of Gucci Valigeria begins. In the campaign envisioned by Alessandro Michele and captured by Glen Luchford, Ryan Gosling traverses time and space, setting off from a motel to the beach, and coming across the unknown. Brought along are vintage luggage pieces alongside ones from the current Gucci Savoy collection with emblematic elements like the GG monogram and Web stripe. Echoing the origins of the House, it is a trunk that leads the protagonist to the wonderfully unexpected, just as the travel bags of the jet set passing through The Savoy hotel in London where the House’s founder, Guccio Gucci, worked in his youth as a porter, became the very first spark of the idea behind his artisanal atelier.

Details

Status

Released

Release date

September 30, 2022

Original language

XX

Countries

United States of America

Production

Gucci

Budget

Not recorded

Revenue

Not recorded