Nike: Secret Tournament

Overview

"Secret Tournament" (also known as "Scorpion KO" or "The Cage") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. With a marketing budget estimated at US$100 million, the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee". It was directed by film director and Monty Python member Terry Gilliam.

Details

Status

Released

Release date

May 1, 2002

Original language

English

Spoken languages

english

Countries

Netherlands, United States of America

Production

RadicalMedia,Wieden & Kennedy Amsterdam

Budget

$100,000,000

Revenue

Not recorded